Lounges has teamed up with cereal giant Kellogg’s to launch Little Loungers Breakfast Club across England and Wales, serving up free bowls of Corn Flakes, Bran Flakes or Rice Krispies. They aim to help families by ensuring children start the day with something tasty, simple and on the house.
Research from Kellogg’s revealed that without their school breakfast club, one fifth of parents in the UK would see an increase in their household food costs (19%) and a similar amount would be concerned about their child missing breakfast (17%). Lounges’ new initiative aims to take one small worry off the table during the holidays when school breakfast clubs aren’t available.
Until term restarts in September, families popping into their local Lounge can make the most of a free Kellogg’s Breakfast for children, complete with their choice of dairy or non‑dairy milk. No vouchers, no faff, just a proper breakfast to set little ones up for the day. Over 200 Lounges are participating, and you can check if your local Lounge is participating here.
Sarah Lake, CMO, Loungers, said: “School holidays can really stretch family budgets, so we wanted to do something genuinely helpful for our community. Partnering with Kellogg’s means we can offer a balanced breakfast in a warm, friendly space where families can relax, chat and enjoy time together. It’s a small way of making those long summer weeks feel a bit easier for parents, grandparents and carers.”
Little Loungers Breakfast Club at Lounges is in partnership with Kellogg’s and kindly distributed by Bidfood, ensuring breakfasts stay free throughout the summer break.
Gianna Regonini, Kellogg’s National Account Manager for Bidfood, said: “Breakfast clubs play an important role in supporting children and families, but that need does not stop when the school term ends. It’s been great to partner with Lounges to ensure we can continue to support families during the school holidays, while also giving them a welcoming place to enjoy breakfast and spend quality time together.’’
To find out more about our Breakfast Club initiative in partnership with Kellogg’s, head to the Lounge website: https://thelounges.co.uk/whats-on/kids-breakfast-club/